Fédération Française des Diabétiques Diabéte & Tabagisme Un Mariage Dangereux
Production : Theta Production — Client : Fédération Française des Diabétiques — Art Direction : Les Tontons Makers — Motion : Laurent Lasserre — Illustration : Romain Lier
Theta Production commissioned us to create a motion design film for the French Federation of Diabetics. The film aimed to raise awareness about the dangerous combination of smoking and diabetes. We wanted to create a visual style centered around the association's primary red color, using a range of shades to convey the severity of the issue. To emphasize the positive aspect of quitting smoking, we introduced contrasting green elements, symbolizing a healthier path. Below, we'll walk you through our creative process.
The creative process, early sketches
The main character's design & transformation
All the main characters
Set design
Story Board
Final Styleframes
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